Dundee, Scotland — 1987–2002

DMA
Design

Dynamic Motion Algorithm

From a Dundee bedroom to global phenomenon — creators of Lemmings,
Walker, Hired Guns, and Grand Theft Auto.

15 Titles
1987 Founded
20M+ Lemmings sold
2002 Became Rockstar North

DMA Design

From Dundee to the world — the studio that invented the puzzle game genre, redefined open-world gaming, and became Rockstar North.

The Studio That Changed Everything

Founded in 1987 by Dave Jones while studying at what is now the University of Abertay Dundee, DMA Design grew from a student bedroom project into one of the most influential game studios in history. The name “DMA” stands for Dynamic Motion Algorithm — a technical name for an era of technical ambition.

DMA's first commercial games — Menace (1988) and Blood Money (1989) — were polished Amiga shooters published by Psygnosis. But it was Lemmings (February 1991) that changed everything. Born from a two-pixel walking figure created by Mike Dailly in Deluxe Paint, Lemmings became a global phenomenon — one of the best-selling games of the Amiga era, selling over twenty million copies across all platforms.

From Lemmings through Walker, Hired Guns, Uniracers, and Body Harvest, DMA pushed every platform they touched. Then came Grand Theft Auto (1997) — a chaotic, controversial, open-world crime game that launched one of the most successful franchises in entertainment history. After Take-Two Interactive's acquisition, DMA Design was renamed Rockstar North in 2002.