Treasure Co., Ltd. was founded in October 1992 by a small group of former Konami employees, led by Masato Maegawa. They left Konami not for financial reasons but for creative ones - to make action games without corporate constraints, without committee approval, without dilution. The founding team settled in Kōtō, Tokyo, and immediately began work on what would become their debut title.
That debut was Gunstar Heroes (1993), published by Sega on the Mega Drive. It arrived fully formed: a side-scrolling shooter of extraordinary kinetic energy, built on a physics system and boss design that set a new standard for the genre. The game established the template Treasure would refine over the next decade - dense action, expressive enemy AI, a relentless commitment to spectacle.
What followed was a concentrated creative period unlike anything in Japanese games of the era. Between 1993 and 2004, Treasure produced thirteen significant titles across five platforms. The Sega Mega Drive, the Saturn, the Nintendo 64, the GameCube, and the PlayStation 2 all received Treasure games that pushed the hardware and redefined their genres. Every title was different; every title was unmistakably Treasure.