Telecomsoft · 1984–1989

History

From British Telecom's software division to the MicroProse acquisition - five years that defined a generation of British gaming.

Timeline

1984
Telecomsoft Founded

British Telecom establishes Telecomsoft as its software publishing division. The Firebird label launches targeting the C64 and ZX Spectrum budget market with competitively priced games. Firebird operates two sub-tiers: Firebird Gold for higher-profile releases and Firebird Silver for lower-cost titles.

1985
Rainbird Launched — Elite Published

Rainbird is founded as Telecomsoft's premium label, aimed at the growing 16-bit market (Amiga, Atari ST) and ambitious 8-bit titles. The same year, Firebird publishes David Braben and Ian Bell's Elite for the Commodore 64 - two years after its original BBC Micro (Acornsoft) release. Zzap!64 awards it a Gold Medal. The open-world space trading game redefines what a home computer can do.

1986
Rainbird Comes of Age

Rainbird publishes Starglider by Jez San (Argonaut Software) - filled-polygon 3D space combat on Amiga and Atari ST. CRASH magazine names it Game of the Year. Firebird publishes Geoff Crammond's The Sentinel, a unique 3D landscape puzzle game, and Jeremy Smith's Thrust on the C64, earning Rob Hubbard's celebrated SID score.

1987
Interactive Fiction & Expansion

Rainbird deepens its partnership with Magnetic Scrolls, publishing The Guild of Thieves and other interactive fiction titles. The label expands its reach across Amiga, Atari ST, Mac, and PC platforms.

1988
Carrier Command & Silverbird Launch

Rainbird's most celebrated release: Carrier Command by Realtime Games scores 98% in The Games Machine and 96% in ACE. David Braben's Virus (Zarch on Acorn) arrives as a filled-polygon landscape shooter. Silverbird launches as a budget re-release label, recycling the back catalogue at lower prices. Jez San's Starglider 2 completes the series with an open solar system.

1989
Sale to MicroProse

British Telecom exits the games market. Telecomsoft - including the Firebird, Rainbird, and Silverbird labels and all IP - is sold to MicroProse. The labels cease independent publishing. Their catalogue titles, particularly Elite, Carrier Command, and the Magnetic Scrolls games, go on to be regarded as foundational works of 1980s computer gaming.

Firebird · Rainbird · Silverbird

Firebird (1984–1989)

Telecomsoft's first and largest label. Firebird targeted the mass market of the C64 and ZX Spectrum, offering games at competitive price points. Within its catalogue sits one of the most important releases in gaming history - the C64 port of Elite. Firebird Gold titles commanded full price; Firebird Silver occupied the budget tier. Rob Hubbard composed SID music for several Firebird titles, including the legendary Warhawk (1986).

Rainbird (1985–1989)

Telecomsoft's prestige label, conceived to publish premium titles for 16-bit platforms. Rainbird's output is remarkable for its quality and ambition: Starglider, The Pawn, The Guild of Thieves, Carrier Command, Starglider 2, Virus. The Rainbird phoenix logo - rendered in distinctive blue on packaging - became a mark of quality in the same way that a Criterion Collection spine signals film seriousness today.

Rainbird's relationship with Magnetic Scrolls produced some of the finest interactive fiction of the era. Anita Sinclair's studio brought text adventures to a new standard with illustrated, intelligently parsed games that competed directly with Infocom.

Silverbird (1988–1989)

The short-lived budget re-release label. Silverbird packaged popular titles from the Firebird and Rainbird back catalogues at lower price points, extending their commercial lives as the 16-bit market grew. The label had fewer than two years of activity before the MicroProse acquisition.

British Telecom & the Games Business

The 1980s saw several large corporations enter the games market with varying success. BT's rationale was partly commercial - the home computing boom was real - and partly about positioning a newly privatised company as forward-looking in the emerging digital economy. Telecomsoft proved a competent publisher, but BT's core business focus ultimately won out.

MicroProse, at the time a specialist in simulation and strategy games, acquired the labels as a catalogue investment. The timing was significant: both Carrier Command and Elite were still commercially active. The transition effectively ended any hope of Rainbird-label sequels or expansions to the interactive fiction line.

For a deeper account of this period, see Jimmy Maher's excellent Digital Antiquarian series on Telecomsoft at filfre.net, and the Wikipedia article.

Telecomsoft Documentary

Kim Justice's comprehensive two-hour history of Firebird, Rainbird, and Silverbird.

Sources

  1. Wikipedia: Telecomsoft — en.wikipedia.org/wiki/Telecomsoft
  2. Wikipedia: Elite (video game) — en.wikipedia.org/wiki/Elite_(video_game)
  3. Digital Antiquarian (Jimmy Maher) — filfre.net
  4. C64-Wiki: Firebird — c64-wiki.com/wiki/Firebird
  5. MobyGames: Rainbird Software — mobygames.com
  6. Wikipedia: MicroProse — en.wikipedia.org/wiki/MicroProse